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AI

Why your dentist still doesn’t know your name

Oct 24, 2025

•

6 min read

Why your dentist still doesn’t know your name

We're going spelunking in the Filing Cabinet of Doom

Work

+2

Same ingredients, different kitchen

Oct 10, 2025

•

5 min read

Same ingredients, different kitchen

Choose a seasoned cook

UX

+1

Voicing the dog

Sep 5, 2025

•

5 min read

Voicing the dog

Anthropomorphism as interface

Base Operations

+3

An Ideal Customer Profile walks into a bar...

Jul 25, 2025

•

5 min read

An Ideal Customer Profile walks into a bar...

Searching for patterns over profiles

AI

Synthetic minds

Jul 18, 2025

•

4 min read

Synthetic minds

We’re still the only real intelligence in the room, and that's scary

AI

A Founder's Guide to Applied AI

Jul 11, 2025

•

6 min read

A Founder's Guide to Applied AI

Five steps to take

AI

+1

White paper: AI - Preparing for 2030

Jul 9, 2025

•

2 min read

White paper: AI - Preparing for 2030

White paper exploring how organisations might prepare for 2030

AI

+1

How to show up in AI models

Jun 27, 2025

•

6 min read

How to show up in AI models

It's not as hard as you might think

AI

+2

Horses with roller skates

Jun 6, 2025

•

4 min read

Horses with roller skates

Or how not to use AI unless you’re keen on high-velocity chaos

Work

+1

Mapping the path to outcome

May 30, 2025

•

5 min read

Mapping the path to outcome

When creating AI systems, you need to think in reverse

AI

It can be better than this

May 16, 2025

•

4 min read

It can be better than this

When I was a kid it seemed that, in general, growing up involved progress

AI

+1

Nothing is future-proof

May 9, 2025

•

5 min read

Nothing is future-proof

When it comes to LLMs, "future-proof" is the punchline before the pratfall

Innovation

+2

AI arts and crafts

May 2, 2025

•

4 min read

AI arts and crafts

Rabbit holes full of video production and synthetic personalities

Decisions

+2

How to apply AI and automation in your business

Apr 4, 2025

•

4 min read

How to apply AI and automation in your business

Top-down or bottom-up

Base Operations

+2

First trimester

Mar 20, 2025

•

4 min read

First trimester

Earlier this week someone asked me what I’d been making since starting on this adventure

Software

+2

Don't let the tools choose you

Mar 13, 2025

•

4 min read

Don't let the tools choose you

Just because you have access to something doesn't mean it deserves access to you

Work

+2

Tazzing about

Mar 6, 2025

•

4 min read

Tazzing about

From explorations into AI cinema to the dual carriageways of Kent

Work

+2

Automation vs Augmentation

Feb 27, 2025

•

4 min read

Automation vs Augmentation

I've been watching the business world tear itself apart over automation versus augmentation. It's like watching two groups argue whether a knife is for cutting or slicing.

Base Operations

+2

Quantum of Slipper

Feb 20, 2025

•

4 min read

Quantum of Slipper

The weirder the technology gets, the more of it I'm doing

Software

+2

Surprising kindness

Feb 6, 2025

•

4 min read

Surprising kindness

Pretty much everyone has warned me off helping small businesses

AI

+1

The vomit comet

Jan 30, 2025

•

5 min read

The vomit comet

How are UK SMEs using AI and automation?

Base Operations

+2

Stop working so hard

Jan 23, 2025

•

4 min read

Stop working so hard

Many small business owners feel like they’re on a hamster wheel. I help them get off it.

Base Operations

+2

Free-fall parachute crochet

Jan 9, 2025

•

6 min read

Free-fall parachute crochet

Take it from me - you can try to crochet a parachute while in free-fall, but it won’t work. You will eventually hit the ground. Hard. It’ll hurt.

Work

+3

Operation Monorail

Dec 19, 2024

•

6 min read

Operation Monorail

The offer is taking shape

Work

+2

Automating with your tone-of-voice

Nov 29, 2024

•

3 min read

Automating with your tone-of-voice

Using generative AI without sounding like a robot

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